The company revealed its plans for improving and updating the 41-year-old casino. As part of the deal, Caesars will keep the naming rights to its Bally’s Las Vegas Hotel & Casino property.ĭuring a public hearing, before the New Jersey Casino Control Commission on Wednesday, Twin River pledged to bring Bally’s back to its former glory. Twin River announced on October 13 that it has also acquired the iconic Bally’s brand from Caesars Entertainment for $20 million. The purchase of Bally’s Atlantic City is expected to close this year, and Twin River will change its name to Bally’s starting from next Monday.
The opportunity arose as Caesars Entertainment and Eldorado Resorts were reducing their portfolio ahead of their merger completed on July 20. Twin River Buys Iconic Bally’s Brandīally’s Atlantic City was sold to Twin River last April at a discounted rate of $25 million.
has committed to investing $90 million to upgrade Bally’s, Atlantic City’s worst-performing casino. Rhode Island-based casino operator Twin River Holdings, Inc.
